MY STORY

From Sittard to Las Vegas. It all started with one magic set.

magic entertainer brandon smeets logo
2007

From a Young Age

From a young age, a magician would perform at my father’s company party. Year after year, I watched in amazement, always asking myself the same question: “How does that trick work?!” And honestly, sometimes the clichés are true. It all started with a magic box. During a trip to London, my parents bought me Marvin’s Magic: Fifty Amazing Magic Tricks. Armed with playing cards, ropes and a Rubik’s Cube, I spent countless hours practising. Who could have imagined that fifteen years later, that curiosity would grow into a professional career as a magician?

2011

The First Booking

Everywhere I went, I performed my tricks. At school, at the tennis club and even on holiday. When I was 15, I suddenly received an email: an invitation to perform at a Thanksgiving dinner on a NATO base in the Netherlands. They wanted me to entertain guests with close-up magic from table to table. I felt exactly like Michael Scott from The Office: “Oh my God! Okay, it’s happening!”

On November 26th, the day finally arrived: my very first professional performance. Wearing my high school gala suit, I made my entrance among more than 200 NATO personnel. For three hours, I moved from table to table performing magic in English. I was incredibly nervous when I started, but by the end of the evening, I couldn’t stop smiling. This felt different. This felt like something I wanted to do much more often.

2013 – 2020

Studying, Working and
a Little Magic

During my high school and university years, I continued building my shows step by step. My parents and sister always supported me, but with one clear condition: earn your degree first. With that extra motivation, I completed a Bachelor of Engineering (cum laude) and later a Master of Science. I graduated from my bachelor’s programme with highest honours but missed the master’s distinction by just one-tenth of a point. To this day, I still find that slightly disappointing. Fortunately, my years of study also led to a successful career.

Alongside my first full-time role as a Team Lead, I continued performing. During the day I managed a team; in the evenings I travelled to events across the Netherlands, Belgium and Germany with my magic case in hand. It was an unusual combination, but how long could it last?

Table Magic fun with brandon smeets
brandon smeets stage preformance Stage Magic
The start of the journey for brandon on his last day at canon following his dreams as a magician - blog 1 A YEAR BEYOND EXPECTATIONS
2020 – 2022

Taking the Leap

The COVID-19 pandemic temporarily brought growth to a standstill. At the time, I was grateful for the security of my career in IT. But when the events industry reopened, things took off quickly. Shows became weekly, then almost daily. In July 2022, I announced that I would leave my IT career behind and fully commit to what I love most: creating wonder, building connections, and delivering unforgettable experiences. On January 1st, 2023, it finally happened. I traded the security of a steady job for the adventure of entrepreneurship, with one clear mission: turning my passion into a profession as a full-time magical entertainer.

2023 – Today

Enjoying Every Moment

The first year was challenging. The second year was fantastic. And from that point on, things grew faster than I ever could have imagined. Today, I perform more than 300 shows a year across multiple countries. Yet I still feel that healthy nervousness every time I step onto a stage. Having performed in Amsterdam, Berlin, Las Vegas and Medellín, I sometimes wonder which destinations will come next. And honestly? I still get a little nervous. Are they ready for tonight? Will this be a moment they’ll remember for years to come? Those are the questions I still ask myself before stepping onto the stage.

Magic has been a major part of my life for many years, but sometimes it feels as though this adventure has only just begun. I may be able to predict the card you choose, but what the future holds remains a mystery to me as well. One thing I do know: I am enjoying this magical journey to the fullest. Perhaps we’ll meet soon, somewhere in Europe, the United States of America, or on the other side of the world.

With magical regards,

Hopefully our paths cross somewhere along the way.

Curious. Driven. Personal.