my story brandon smeets magic entertainment

my story

my story

I want to make people around the globe smile a bit more by creating magical moments in front of their eyes.

Marketing Magic
From a young age

A trip down memory lane

Sorry to say, but the cliches are true…
As for most magicians, it all started with a magic box. While visiting London, my parents decided not to bring home a souvenir but to buy me Marvin’s Magic Fifty Amazing Magic tricks box. And who would have thought that a decade later, I would become a professional magician and share miracle moments worldwide?

With a deck of cards, a Rubik’s Cube, and some coins, I practiced, practiced, and practiced. And suddenly, at 15 years old, a special e-mail came into my mailbox: Brandon, Great talking to you! We are looking forward to having you at our Thanksgiving dinner for military personnel and their families on Wednesday 23 November 2011 at the NATO base in The Netherlands. I felt like Michael Scott in the series The Office US: “Oh, my God! Okay, it’s happening!”. I still remember being a bit nervous when I had to start my performance, but I came out smiling from ear to ear. That night, my goal became clear: I want to make people around the globe smile a bit more by creating magical moments in front of their eyes.

brandon smeets first professional picture
brandon smeets ted talk tedx venlo
Brandon Smeets als Josef-Emil Blockwurst

LIFE IS CRAZY

My parents and sister have always fully supported me in achieving my magical goals. Yet, there was only one condition. My parents said: “Do what you love to do, but finish school first.” In the following years, I graduated with a Bachelor of Engineering and a Master of Science degree. After that, there was more time for magic. With my suitcase full of magical moments, I started to entertain crowds on a monthly base next to my job as an IT Manager. It almost felt like having a double life. During the day, I managed a group of 20 IT Engineers, and at night, I centered on magic shows across Europe. But for how long was this combination possible?

The coronavirus pandemic slowed down the growth of my magical career. I was grateful to have a job in IT back then, especially since my shows came to a temporary stop, just like everything else in the world. However, when the world opened again, it was time to bounce back. Oh dear, that escalated quickly! Monthly shows became weekly, and then it was almost daily. I could no longer combine it with my IT job. In July 2022, I decided to abandon my successful IT career and went full force ahead with what I love the most: entertaining the crowd. The dream was starting to become a reality.

And now I am living life to the fullest! With more than 250 shows a year in multiple nations across the globe, I have the privilege of spreading magic and laughter to the world. Each time I get on stage or approach people with my walk-around act, there is this moment of excitement. Are they ready for a magical moment? Will we laugh together? The first interaction is the most important one. After that, there is only magic and laughter.

TedX Venlo Brandon Smeets comedy magic
brandon starting his career
Weddings with magic entertainment by brandon smeets
Corporate Entertainment from magical entertainer brandon smeets

ENJOYING EVERY MOMENT

Even though magic has been part of my life for many years, it still feels like my magical journey has just begun. There are still many crowds to perform for, venues to fill, and smiles to be made. Whenever you bump into me, don’t be shy. Ask for a trick, and we smile together. Take care and see you soon!

With magical regards,